A Place of Rural Character and Pastoral Beauty
Story by Clifford Hart
Photo courtesy of Angry Orchard
It’s always a source of local pride when a nearby business you watched grow up suddenly hits the big time. Like a proud parent, you can’t help but beam a bit and think, “Hey, that’s my kid up there on the stage.”
Of course, the past 10 years have seen such an extraordinary array of start-ups in the Hudson Valley that local pride might understandably be running pretty high. From local vegetable and dairy producers to wineries and distilleries, the number of ideas that have fledged into full-blown businesses is astounding.
But what about when an established business from outside the region adopts the Hudson Valley as a place of operations? To think that our region’s “brand” had reached such proportions that it might be a magnet for companies from elsewhere to call home might allow our sense of pride to soar even higher.
That’s sort of what happened when the Boston Beer Company decided to buy a 60-acre apple farm outside Walden, New York, in 2015. Boston Beer’s Angry Orchard label, a hard-cider brand that had been growing in size and popularity since it was launched three years prior, wanted a real place to call home.
The reasons for that desire were many, but certainly one of them was to find a place with a rural character and pastoral beauty; a place where customers could come and enjoy their products in suitable surroundings; and a place with a history of apple production—namely, the Hudson Valley.